Define media synergy and provide an example of it.

What will be an ideal response?


In the media business, synergy means that a large company can use the strengths of its different divisions to market its content.

Communication & Mass Media

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Luis was concerned about the dialectic of __________ in his relationship because he liked spontaneity and excitement, but his partner liked stability and wanted to do the things they knew they both enjoyed rather than trying something new

Fill in the blanks with correct word

Communication & Mass Media

The word “spokesman” is an example of ______.

a. the generic he b. a man-linked word c. a lexical gap d. semantic derogation

Communication & Mass Media

According to the text, which of the following is true about popular press coverage on

media research?

a. Popular press coverage is a relatively good barometer for determining the importance of a research topic—the more coverage, the more important the topic. b. Popular press coverage is a relatively good barometer for determining the importance of a research topic—the more coverage, the less important the topic. c. The popular press tends to cover research about the press—rather than research about topics like violence, sex, and fright. d. The popular press tends to cover research about topics like violence, sex, and fright rather than research about important medical discoveries. e. Popular press coverage is a relatively poor barometer for determining the importance of a research topic.

Communication & Mass Media

Which of these can Jessica use as a suitable thesis statement for her speech on cell phones?

A. Cell phones have transformed our social lives. B. I want to talk about cell phone etiquette. C. I want you all to avoid using cell phones while driving. D. Why do we rely so much on cell phones?

Communication & Mass Media