What is the second function of a speech conclusion and why is it important?
What will be an ideal response?
The second function is to activate audience response by letting your listeners know whether you
want them to accept, remember, use, believe, or act on the content of your speech. This is important
because you want to remind the audience of what they should have taken away from the speech so they
don't feel as though they have wasted their time. You are challenging them to remember and use what
they learned.
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According to a recent survey of public relations practitioners, which tool is the most effective measure of message exposure?
A) clippings. B) advertising equivalency. C) benchmarking. D) reputation index. E) information requests.
Dr. Brown is a history professor at a university. He has worked so hard to change negative diversity climate and disparities among cultural groups in his department
What would be the possible top-down effect(s) that impedes Dr. Brown's efforts to make a change? a. Many students of color feel pressure from their peers not to be "too smart." b. Some students explicitly demonstrate their hatred and their negative attitudes toward certain racial/ethnic groups of students c. Dr. Brown is required to use specific textbooks and materials in his class. d. All of the above
If you feel insecure in front of an audience, the test advises you
a. not to look at the audience too frequently b. to become more absorbed with your note cards c. to find several friendly faces d. to place emphasis on finishing the speech rather than on worrying about eye contact
The purpose of a persuasive speech is to influence the audience
Indicate whether the statement is true or false.