A detailed preparation outline is

a. constructed after researching and choosing an organizational pattern.
b. used as a guideline by the speaker when delivering the speech.
c. the only outline ever needed in public speaking activities.
d. reserved only for persuasive speeches.


a

Communication & Mass Media

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The strong negative associations most people have with the term "drugs" best reflects its _____ meaning

a. operational b. connotative c. denotative d. active

Communication & Mass Media

________ is a verbal or mental subscript that identifies each individual in a group as an individual, even though all members of the group may be covered by the same label

a. Allness b. Index c. Et cetera d. Dating

Communication & Mass Media

Information in the external environment which is processed by the organization is commonly known as output communication

Indicate whether this statement is true or false.

Communication & Mass Media

Some research indicates that people are more inclined to do something because their friends and neighbors do it-for example, inoculate their children-than because their physician tells them to. Which principle of persuasion does this illustrate?

A. commitment B. authority C. social validation D. scarcity

Communication & Mass Media