Figure 4-1Identify and explain the five stages of the consumer purchase decision process as shown in A, B, C, D, and E in Figure 4-1 above.
What will be an ideal response?
There are five stages in the purchase decision process: (1) Problem recognition (A): You need to buy a product or service. (2) Information search (B): Check internal and external sources. (3) Alternative evaluation (C): Objective and subjective attributes considered from consideration set. (4) Purchase decision (D): Decision made after judging the alternatives. (5) Postpurchase evaluation (E): Evaluate the product or service in terms of expectations. See Figure 4-1.
You might also like to view...
The ideal way to compare income statement figures, such as sales, to balance sheet figures, such as receivables, is to use a measure of the average for the balance sheet figures
Indicate whether the statement is true or false
Which of the following line items would appear on the income statement of a company that uses the periodic inventory system, but not on that of a company that uses the perpetual inventory system?
A) Net Sales Revenue B) Cost of Goods Sold C) Cost of Goods Available for Sale D) Operating expenses
What is meant by multicultural communication and why is it increasingly important?
What will be an ideal response?
Ability and performances tests are useful tools for evaluating the potential of job applicants in performing particular jobs. These tests are part of the ________ process.
A. feedback B. selection C. training D. recruiting E. appraisal