What evaluative criteria would consumers be likely to use in choosing a family physician?
What will be an ideal response?
Most consumers would begin by assessing the physician's reputation, primarily through word of mouth. Nurses are often an excellent source of information. A second criterion might be convenience. How far is the physician's office from a family's home or business? A third criterion might be availability. Can you get an appointment in a reasonable period of time? The fourth criterion might be comfort. Do you feel comfortable with the physician? Participation in the consumer's insurance plan would be another criterion. Price probably would not be a criterion unless an individual lacked health insurance.
You might also like to view...
Persuasive messages often follow a specialized four-phase format called the
A) PDQ plan. B) AIDA model. C) ASAP model. D) DEFF approach. E) direct, indirect, emotional and logical appeal plan.
Companies need not maintain gross and operating profit margins under inflammatory conditions
Indicate whether the statement is true or false
Retailers encourage impulse-buying behavior by
A. concentrating on composite segmentation. B. using prominent point-of-purchase displays. C. improving their performance on all benefits. D. encouraging cross-shopping. E. readily providing information for making purchase decisions.
The following are examples of commodity assets except
a. network management b. systems operations c. systems development d. server maintenance