The main economic base for most newspapers and magazines and all commercial television and radio stations is:

a. ?direct sales
b. ?subscriptions
c. advertising
d. rentals


ANSWER:
c

Communication & Mass Media

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Washington Post reporter Janet Cooke was forced to produce the sensational fiction that made up Jimmy's World

Indicate whether this statement is true or false.

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An event manager organized an outdoor rock concert toward the end of summer. He booked a large stadium and sold every single ticket. Two days before the event, it started to rain. By the day of the concert, the stadium was completely flooded

He had to cancel the show, which caused huge losses to the company. What did the manager fail to do? a) Recognize contingencies that may aris b) Identify specific problems c) Identify resources d) Set performance goals

Communication & Mass Media

After another disappointing month in sales, the manager told the sales team that if they didn't meet their quota by the end of the next quarter, they would lose their annual bonus. The manager is demonstrating _____ power.

A. reward B. referent C. expert D. coercive

Communication & Mass Media

Inspirational speakers who urge donors to continue supporting charities speak with the intention to ________ their actions

A) ?initiate B) ?transmit C) ?reinforce D) ?restore E) ?change

Communication & Mass Media