In the context of key planning elements, which of the following is true of what venture capital firms consider important for an entrepreneurial venture?
A. They believe that a good quality product is the best bet for an entrepreneurial venture.
B. They believe that the venture with the highest projected profit is the best.
C. They believe that the greater the strength of a venture, the better it is.
D. They believe that what counts is a person's ability to execute an idea.
E. They believe that a strong marketing campaign is the best for an entrepreneurial venture.
Answer: D
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How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased. B) The role of technology has become less intense. C) The expenditures on direct and digital marketing have increased. D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.
A company is a price-taker when ________.
A) it operates in a highly competitive market B) its product is unique C) it has considerable flexibility in setting prices of its products D) it has very high fixed costs
Jonas is working on his company's marketing plan for a new product line called Nature & Nurture
He is writing an overview that includes a brief description of the positioning for the new product line as well as a brief overview of the financial goals for the product and the strategy that will be used to achieve those goals. Jonas is working on the ________ section of the marketing plan. A) company description, purpose, and goals B) marketing situation C) executive summary D) measurement and controls E) forecasting
A sales opportunity grid evaluates new opportunities on the basis of such criteria as _____
a. sales per square foot b. retail price c. net profit in specific time periods d. sales revenues