The Children's Online Privacy Protection Act
a. deals only with the collection of data that will be disclosed to children.
b. restricts the use of social media sites by children.
c. regulates the activities of Internet operators with regard to collecting information from children.
d. is enforced by the EEOC.
c
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When a firm intentionally designs advertisements or marketing campaigns to capitalize on a major sporting event, such as the Olympics, it is:
A) stealth marketing B) direct ambush marketing C) incidental ambush marketing D) indirect ambush marketing
Why might a business use a combination of direct, indirect, and mixed marketing channel systems?
A) to have total control over the quality of customer service B) to lower the risk of distributing products to end-users C) to attain maximum profits at minimum cost D) to reach different target markets cost effectively and to deliver the service level expected by target customers E) to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers
Which of the following statements about Activity-Based Management (ABM) is false?
a. ABM analyzes performance problems. b. ABM will accomplish all of the above. c. ABM translates company goals into organizational activities. d. ABM analyzes activities and identifies their cost drivers.
Business letters are typically sent via first-class mail, which can take several days to be delivered. _________________________
Answer the following statement true (T) or false (F)