Which of the following is not a guideline when using video or audio clips?
a. Don't compete with your video or audio segment
b. Cue and edit your video or audio segment.
c. Keep your clip brief.
d. Run video or audio as a backdrop to your speech.
d
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Siam wants to create a news release for her company. In the first page of her news release, she has to include the company's logo, telephone number, address, and the link to the company's website. What is this part of the news release called?
a. Release template b. Boilerplate description c. Body of text d. Lead paragraph
A PR practitioner who applies utilitarianism would do which of the following when making a decision?
a. rely on established organizational policies b. consider the possible results of various strategies c. follow moral principles equally and objectively d. depend on previous professional experiences
Choose the research term that describes the following concept: achieved when the measurement measured what was intended.
A. Reliability B. Validity
Discuss the differences between sex and gender. How can you use this knowledge in an audience analysis?
What will be an ideal response?