A major reason why Best Buy stopped using ___________ is because consumers perceived the redemption process as too complicated. It was also easy for them to forget about. Therefore, it had minimal use as a sales promotion method.
A. cents-off offers
B. premiums
C. buy-back allowances
D. rebates
E. demonstrations
Answer: D
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Raul, a salesperson for the Lovely Landscapes landscaping company, is working with a longtime customer who is interested in either cutting back on the services or getting a better price due to the tight economy. Raul tells his manager, "I want to take care of the customer with the best value. So what do you think is the best package to offer in this situation?" Raul and his manager are trying to utilize the
A. contingency design. B. streamlined design. C. focused spending approach. D. boundaryless approach. E. mechanistic design.
The database management system controls access to program files
Indicate whether the statement is true or false
A(n) ________ is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process
A) private brand B) service variability C) core product D) product E) innovation
Compare and contrast Maslow’s hierarchy of needs theory with McClelland’s need theory.
What will be an ideal response?