Most speaking outlines include supporting materials you plan to use.
Indicate whether the statement is true or false
Ans: True
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All of the following are questions that should be asked before writing a news release EXCEPT
A) what is the key message? B) how can I put the most positive spin on this situation? C) who is the primary audience? D) what does the target audience gain from the product or service? E) all of the above
Speeches about events typically use a chronological or topical pattern
Indicate whether the statement is true or false
In some situations, a small fraction of a larger group may be better equipped at making a decision for the larger organization
Indicate whether the statement is true or false.
The idea that information from the media, and therefore media effects, travel from media through opinion leaders to opinion followers is called ________ theory.
A. limited effects B. two-step flow C. uses and gratifications D. attitude change