Provide an example of what is meant by, "we work in a pre-tax world, but work and play in a post-tax world."
What will be an ideal response?
Taxes are so confusing that almost everyone fails to recognize the obvious. You work in a pre-tax world, but live and play in a post-tax world. When you think of how much you make it's in pre-tax dollars. "I make $30,000 per year." But you have something far less than $30,000 to buy food, clothes, and make the house payment. You only have post-tax dollars that you can spend. Let's continue with our $30,000 per year example. Your hourly earnings (assuming a 40-hour workweek) are about $15 per hour. When you buy a $60 pair of shoes, you might think you worked for four hours to make that purchase ($60/$15 per hour = 4 hours). That is because you are thinking in pre-tax dollars. The tax man always gets his portion first. You really are making your purchase with post-tax dollars. You really only get to keep about $10 per hour after all taxes are deducted, which means you actually worked six hours to buy those shoes instead of four ($60/$10 per hour = 6 hours).
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The price-value formula:
A. connects cost, value, and price. Cost and price can vary but value cannot. B. tries to translate features into advantages and advantages into benefits. C. is generally used when the buyer is convinced that the buying the product is a good deal. D. is a description of the buyer's thinking process and an explanation of why price objection is heard so often. E. is the answer to "your price is too high" objection.
In your opinion, what marketing resources are the most critical for success in the cosmetics industry?
What will be an ideal response?
Which of the following statements is true regarding the last step-solving the problem-in the marketing research process?
A. Research that does not provide information that is useful for decision-making is a waste of time and money. B. In this step, managers use the research results to make decisions. C. Research needs to have action implications to have value. D. Managers should be able to apply the research findings to marketing strategy planning. E. All these answers are correct.
_____ is a form of unemployment that involves layoffs during recessions.
A. Cyclical B. Isochronal C. Periodical D. Seasonal