An executive summary should stand alone except for any special terminology in the report
a. true
b. false
b
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Gross profit represents the mark-up on ________.
A) sales revenue B) merchandise inventory C) operating expenses D) transportation cost
Moderate users of a good or service are most likely to be enticed by a frequency program
Indicate whether the statement is true or false
Which of the following is an example of image differentiation?
A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.
Miriam established a trust by placing substantial funds in a trust account for the benefit of her son, Robert. Miriam appointed her brother, Fred, as trustee for the trust. In the trust document, she did not expressly define Fred's powers as trustee, or his duties. Under these circumstances, Fred ________.
A. must use a reasonable degree of skill, judgment, and care in the exercise of his duties B. is obligated to turn over the money to Robert at the earliest C. has the right to commingle his property with the property he holds in trust D. does not owe any fiduciary duty to the beneficiary