If a company has very limited promotional resources, it is most likely to use mainly personal selling.
Answer the following statement true (T) or false (F)
True
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Investors reward companies most that announce IT initiatives with which type of strategic role?
A. Informate - up. B. Transform. C. Informate - down. D. Automate.
A method used by companies to fraudulently inflate revenues includes which of the following?
a. Use of hidden "side letters" giving the customer an irrevocable right to return the product. b. Recording of fictitious sales. c. Shipment of product not ordered by customers. d. All of the above.
About 90% of the businesses in the United States are organized as corporations
Indicate whether the statement is true or false
Salespeople are often on the road three nights every week. They cannot afford to stay in the most luxurious of hotels, but they do appreciate amenities like a good mattress, a firm pillow and a comfortable work area. They want the price they pay to be commensurate with the amenities provided by the hotels. They tend to define value as:
A. Whatever I want in a service B. All that I get for all that I give C. The quality I get for the price I pay D. Reliable service E. Low price