There is considerable debate among leadership scholars regarding whether leadership actually impacts organizations.
a. true
b. false
a. true
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______ is based on the idea that long-run profitability and efficiency of an enterprise depends on the customers’ overall satisfaction with the company’s and its supply chain partners’ products or services.
a. Collaboration-focused supply chain management b. Communication-focused supply chain management c. Customer-focused supply chain management d. Company-focused supply chain management
The customer should not be considered part of a "marketing mix."
Answer the following statement true (T) or false (F)
All of the following would probably be considered sexual harassment EXCEPT:
a. The office where a female worker is working has a wide variety of sexually oriented posters on the wall. b. The boss makes it clear that if the employee desires the promotion then the boss wants a sexual favor from the employee. c. A fellow worker is always asking another worker for a date, even though the other worker is married and has made it clear that the date will not happen. d. As soon as the employee walks into the workplace, the employee is subjected to sexually oriented jokes and looks. e. A female employee is voluntarily dating the boss.
An international football player invites the media to hear his decision to retire from professional football. In front of a live audience, he announces his decision and explains his future plans as well. Which of the following public relations tools is illustrated in this scenario?
A. exclusives B. community involvement C. press release D. press conference E. social networking