Hewlett-Packard sends an e-mail to key business customers announcing a special low price on a new type of printer that is faster and produces better-quality color documents than any of its current printers. This is an example of
A. direct-response promotion.
B. mass selling.
C. indirect-response promotion.
D. publicity.
E. integration.
Answer: A
You might also like to view...
A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities
At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O1). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as O2 - O1. A) one-shot case study B) pretest-posttest control group C) static group D) one-group pretest-posttest
Discuss sales promotion
What will be an ideal response?
The values from an application that pass into parameters are called formal parameters.
Answer the following statement true (T) or false (F)
To create a legally binding contract, both parties to the agreement must be
a. able to read and write. b. able to speak and understand English. c. financially responsible people. d. of sound mind.