National advertising took root in the United States with
A) John Campbell's newsletter ads in the 18th century.
B) political pamphlets in the 1770s.
C) the railroads' simplification of mass distribution in the 1840s.
D) the yellow journalism of the late 1800s.
Answer: C
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What is the primary reason that the study of ethics is relevant to PR practitioners?
a. PR professionals hold high-level positions in many firms. b. PR relies on both one-way and two-way communication. c. PR has the power to shape attitudes and promote behaviors. d. PR tactics are used by both businesses and governments.
The degree to which a person feels that another is actually present during an interaction is called ________.
Fill in the blank(s) with the appropriate word(s).
Answer the following statement(s) true (T) or false (F)
1. Only multinational organizations must be prepared to interact with global stakeholders. 2. To succeed in global public relations, the corporate story must be molded to fit the culture of each country. 3. Media in China is government controlled and access to non-Chinese media is restricted. 4. Non-governmental organizations are increasingly viewed as ineffective advocates for the global middle class. 5. The halo effect is used to describe the impact that introducing a new product to the market can have on company sales of existing products.
Questions that summarize what has been covered in an interview are called ____________________ questions
Fill in the blank(s) with correct word