Effective change managers leverage two parts of any change issue: the hard side and the soft side. Explain which side managers feel more comfortable working with and why. Contrast between the two
Most managers feel comfortable dealing with the hard side. Hard issues focus on the exterior, objective. The soft side of change focuses on interior subjective issues. Changes in the objective, exterior elements often fail because managers fail to address these deeper, subtle issues.
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What did Astley and Zammuto (1992) argue against the ‘scientific’ criticism of works like Peters and Waterman’s In Search of Excellence?
a. If it is useful to managers in managing, researchers should focus on how managers use it to manage rather than tell managers they are wrong to use it b. Science has failed to develop a methodology for scientifically investigating the central tenets of the book c. Peters and Waterman are management deities, and like all deities, their existence does not require scientific proof, but rather belief. d. All of the above
Social media have become a layer in promotional strategy
Indicate whether the statement is true or false a. True b. False
What is not a recommended method to enhance group brainstorming sessions?
a. Allow time for individual idea generation. b. Alternate between small groups and large groups. c. When there is no facilitator. d. Use activities and humor.
When comparing income statement items to balance sheet items in a single ratio, we use the
average of the items on the income statement. Indicate whether the statement is true or false