TheU.S. Small Business Administration (SBA) gives free money to start-up businesses.
Answer the following statement true (T) or false (F)
False
The SBA doesn't give free money to start-up businesses—neither grants nor interest-free loans—but it does partially guarantee loans from local commercial lenders. This reduces risk for the lenders, who are, in turn, more likely to lend money to a new business owner. See 7-3: Finding the Money: Funding Options for Small Businesses
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The generation of children born between 1977 and 1994 is sometimes referred to as
A. the lost generation. B. the millennials. C. the baby boomerang. D. baby busters. E. echo busters.
The better-off test for evaluating whether a particular diversification move is likely to generate added value for shareholders involves assessing whether the move will
A. help each business earn exactly what they were earning before coming under the same corporate umbrella. B. produce a synergistic outcome such that the company's different businesses perform better together than apart and the whole ends up being greater than the sum of the parts. C. make the company better off because it will produce a greater number of core competencies. D. make the company better off by spreading shareholder risks across a greater number of businesses and industries. E. make the company better off by improving its balance sheet strength and credit rating.
Which of the following is a common customer service CRM metric?
A. Number of marketing campaigns. B. Number of new prospective customers. C. Average time to resolution. D. Revenue generated by marketing campaigns.
Good marketers should think like:
a. marketing managers b. general managers c. customer managers d. corporate managers