________ decisions affect the organization and beyond and are guided by the leadership of the organization toward a long-term strategy

A) Strategic
B) Tactical
C) Operational
D) Specific


A

Business

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Indicate whether the statement is true or false

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Jordan works for Emma, a prominent email marketing firm. His job is to go out and try to find new customers. This can also involve acquiring existing customers from competitors. Jordan's type of sales position is most accurately described as:

A. New-business salespeople B. Missionary salespeople C. Order-takers D. Consultative sellers E. Management Salespeople

Business

Forrest, a project manager, determines the number of employees to be assigned for a certain project. The managerial role being implemented by Forrest is

A. liaison. B. disturbance handler. C. resource allocator. D. leader. E. negotiator.

Business

The three general types of media schedules are

A. pulsing, beating, and continuous. B. short, medium, and long-term. C. morning, afternoon, and evening. D. pulsing, continuous, and flighting. E. light, heavy, and alternating.

Business