A magnetic tape used to store data backups was lost while it was being transported to an offsite storage location. The data on the tape includes customers' credit card and personal information. Which preventive control(s) should have been used to minimize the potential loss?
What will be an ideal response?
The tape needs to be encrypted and password protected.
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Which of the following describes a stakeholder?
A. Information about a competitive environment. B. A leadership plan that achieves a specific set of goals or objectives. C. A feature of a product or service on which customers place a greater value. D. A person or group that has an interest or concern in an organization.
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer
relationships. This is also called ________. A) direct marketing B) integrated marketing C) competitive marketing D) the promotion mix E) target marketing
Anderson Athletics pays a fee to have its Web site included in a special section of a search engine's results when a consumer searches for "soccer cleats." This is an example of ________
A) mobile advertising B) classified advertising C) print advertising D) search marketing E) gaming
Donald has decided to run for office. Before officially announcing his candidacy, he seeks information from consultants and friends of his who have successfully run in the past. Donald is performing which element of acquiring knowledge?
a. Mimicry b. Grafting c. Scanning d. Vicarious learning