If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________
A) loyalty status
B) behavioral occasions
C) user status
D) psychographic lifestyle
E) readiness stage
D
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Which of the following is an example of a trade promotion?
A) free samples B) discount coupons C) display allowances D) contests for sales reps E) premiums
Order costs would include all of the following except:
a. Receiving clerk's wages. b. Storeroom keeper's wages. c. Purchasing department's telephone bill. d. Transportation in.
A shareholder can only submit a resolution to be considered by other shareholders if he or she has one percent or more of the total shares of the company
Indicate whether the statement is true or false
Finance managers at Big Bend Inc. made a financial blunder when they solely looked at the previous year's sales to estimate sales for the coming year. This an example of which management bias?
A. Being influenced by emotions B. Perpetuating the status quo C. Seeing what you want to see D. Justifying past actions E. Being influenced by initial impressions