JFK did for television what FDR had done for radio: made it into a political force
Indicate whether the statement is true or false
T
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The communication competency skill that involves the ability to convey information clearly and unambiguously is identified by communication scholars Burleson and Samter as __________.
A. referential skill B. narrative skill C. persuasive skill D. conversational skill
Decoding is the interpretive process by which listeners/readers
A) interpret messages. B) assign meaning. C) determine relationships. D) draw implications E) All of these answers are correct.
Public relations is an important management tool
Indicate whether this statement is true or false.
Research for the Tax Amnesty 2015 campaign revealed ______.
A. a direct marketing public relations campaign has no effect on promotions B. a direct marketing public relations campaign is the least cost-effective promotional method. C. a direct marketing public relations campaign is the most-cost effective promotional method. D. a direct marketing public relations campaign is a bad idea.