Which of the following is NOT true about body posture and movement? Body movement can indicate
a. how close or involved you are with another person.
b. the degree to which you are tense or relaxed.
c. your moods and emotional states.
d. how skilled you are at deception.
D
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To increase awareness of lung cancer caused by smoking, an NGO decided to post photos and tweets of people suffering from the disease
Information on how lung cancer could be prevented was posted on a website, and anyone could visit and post comments. This changed the public's perception toward lung cancer and a lot of people started to volunteer to help the people suffering from the disease. Which factor of persuasion was used in this scenario? a) Audience participation b) Clarity of message c) Source credibility d) Appeal to self-interest
Which of the following is the best method for measuring PR campaigns?
a. tracking media impressions b. using the AVE tool to quantify PR impact c. monitoring click-through rates d. calculating the ROI for PR activities
The rationale behind government regulation of the radio industry was based on the concept that
A) the electromagnetic spectrum is a public asset. B) the Constitution did not have radio in mind, so radio is not covered by free-speech protections. C) by making money radio became a business and therefore subject to government regulation. D) radio waves were illegally being used by con-artists and hatemongers.
The PR team of a software company arranges a quarterly organizational lunch or dinner ceremony, where it invites only certain journalists
In these ceremonies, the company's CEO makes a pitch about the launch of one of the company's new products or shares information about the company's quarterly turnover. What is this kind of media interaction called? a) Press party b) Media tour c) News conference d) Media interview