Which of the following is true of personal selling?
A. It involves activities used to establish and promote a favorable opinion by the media.
B. It involves entering into a joint venture with a competitor.
C. It does not allow you to find out the buyers' main concerns.
D. It allows a business owner to be flexible in his or her presentation.
Answer: D
You might also like to view...
Suppose you work for an apparel manufacturing company that has a factory in a small rural town in Michigan. The apparel manufacturing factory is the town's primary source of income. The company has placed you in charge of investigating the firm's decision to move the factory to El Salvador. If the company moves its manufacturing to El Salvador, it can produce apparel at a much lower cost. Explain what a modern rights theorist would consider under these circumstances.
What will be an ideal response?
Lucy's Pancake House, a no-frills diner along a major interstate, has discovered that if precious employee time is not wasted on frivolous duties such as cleaning work surfaces, properly storing ingredients, and pest control, they can achieve an
average output rate of 25 customers per hour. If the diner was designed to accommodate a maximum of 30 customers per hour, what is the utilization?
A tax accountant may provide a different service experience to two different customers on the same day depending on their individual needs and personalities and on whether she is meeting with them when she is fresh in the morning or tired at the end of the day. This is an example of service ________.
A. Versatility B. Perishability C. Simultaneous production and consumption D. Heterogeneity E. Intangibility
The part of a brand that can be spoken?letters, words, numbers, and/or pronounceable symbols?is called a
A. trademark. B. brand mark. C. brand name. D. brand. E. generic mark.