Which of the following is true about social listening tools?
A. It is primarily used to ensure that online money transactions are carried out safely.
B. It is not a two-way brand communication.
C. It can be used to track new product launches and gauge the receptiveness from the customer base.
D. It does not allow brands to aggregate all of its positive and negative comments.
E. Social listening tools can be used to analyze negative comments but not positive comments.
Answer: C
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The marketing concept is a customer-centered, sense-and-respond philosophy
Indicate whether the statement is true or false
Which of the following accounts could decrease as a result of adjusting entries?
A) Prepaid Insurance. B) Accumulated Depreciation-Buildings. C) Rent Expense. D) Service Revenue.
Which of the statements are true
a. A functional benefit for a new product is when it provides better performance than existing products b. An emotional benefit is when a new product makes the user “feel better” or more satisfied, empowered, etc. c. A social benefit is when the new product contributes in some way to a larger societal good, either from the product itself or the business behind the product. d. All of the above
When it comes to using social media to respond to customer complaints, research by Nielsen found that 42 percent of 18- to 34-year-olds expect customer support within ________ of a question or complaint.
A. 12 hours B. 24 hours C. 1 hour D. 30 minutes E. 8 hours