Of the following, which is the most important reason for creating a mobile version of a business's website?
A) Mobile devices provide access from anywhere.
B) Mobile devices use touch interfaces.
C) Mobile devices use lower bandwidth.
D) Mobile devices use different platforms.
E) Mobile websites use different programming than traditional websites.
A
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Under the Americans with Disabilities Act, which employer is most likely to face legal challenges?
A. an employer who has risk-based insurance and then hires an employee with a disability B. an employer who discriminates against workers over age 40 in providing pay or benefits C. an employer who switches to a risk-based policy after hiring a disabled employee D. an employer who does not have risk-based insurance E. an employer who sets guidelines for using waivers
________ and ________ are both highly loyal, but for different reasons
A) Apostles; Hostages B) Defectors; Mercenaries C) Apostles; Defectors D) Mercenaries; Hostages
All of the following are the basic ideas included in the definition of the marketing concept EXCEPT
A. total company effort. B. making whatever products are easy to produce and then trying to sell them. C. profit, or another measure of long-term success, as an objective. D. giving customers what they need. E. customer satisfaction.
The following table represents the actual vs. forecasted amount of new customers acquired by a major credit card company:
Month Actual Forecast Jan 1024 1010 Feb 1057 1025 March 1049 1141 April 1069 1053 May 1065 1059 (a) What is the tracking signal? (b) Based on the answer in part (a), comment on the accuracy of this forecast.