Gerda is really upset and she feels like throwing a temper tantrum, even though she's twenty years old. Disregarding the social inappropriateness of her behavior, Gerda beats a door and then kicks it while in a public area. In this instance, Gerda's behavior was motivated by which aspect of herself?

A) me
B) I
C) moral self
D) cognitive self
E) abstract self


B

Communication & Mass Media

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When people change a behavior because they think the change is a good idea, they are

changing at the identification level. Indicate whether the statement is true or false

Communication & Mass Media

According to the text, the “two-step flow” is the idea that:

a. media influence opinion-leaders; the opinion leaders then influence other people by personal contact b. opinion leaders influence the media; the media then influence the mass audience c. the mass audience influences opinion leaders; the opinion leaders then influence the media d. the media influences the mass audience; the mass audience then influences the opinion leaders

Communication & Mass Media

Decision making and problem solving are not as important as leadership for effective organizations

Indicate whether this statement is true or false.

Communication & Mass Media

The process of producing meaning from a source's message is known as

A) channeling B) decoding C) encoding D) translating E) message selection

Communication & Mass Media