What allows customers to use the web to find answers to their questions or solutions to their problems?

A. Website personalization
B. Call scripting
C. Contact center
D. Web-based self-service


Answer: D

Business

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Each of the following is one of the 4 Ps EXCEPT ________

A) price B) product C) promotion D) place E) planning

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In cycle counting, ______.

a. companies typically count items that generate most of their sales more frequently b. the greater the popularity of a product, the less often it is counted c. the greater the profitability of a product, the less often it is counted d. the more frequently a product is supplied, the less often it is counted

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Written defamation is _____; oral defamation is _______

A)fraud; conversion B)conversion; fraud C)slander; libel D)libel; slander

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When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?

A. product bar codes B. product sales C. household demographics D. free sample redemptions E. coupon redemptions

Business