Which of the following is a poor example of fostering solid customer relationships?
A. Waiver of transaction charges charged by financial institutions.
B. Restocking fees charged by online retailers for returned items.
C. Complementary air and water for vehicles at gas stations.
D. Complementary Wi-fi Internet access to customers in a hotel.
Answer: B
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The market nicher is a specialist. Characterize the end-user specialist role that can be assumed by the market nicher
What will be an ideal response?
Which of the following is NOT true regarding the passage of the Sarbanes-Oxley (SOX) Act?
a. SOX more clearly defined auditor independence. b. SOX was intended to erode public confidence in the accounting profession due to recent scandals. c. SOX replaced peer review with inspection by the PCAOB. d. SOX implementation became the immediate focus of public companies and CPA firms.
Mary buys a lottery ticket and promises to buy her friend Sharon a new pair of shoes if she checks the lottery results while Mary is away. Sharon agrees to do so, provided she has the time for it. What kind of contract do Mary and Sharon have?
A) preexisting duty B) past consideration C) illegal consideration D) illusory promise
Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience b. A startling announcement c. A gift or product sample d. All of the above are effective devices.