Arm & Hammer is a well-known and respected brand of baking soda. The company has put it's brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:
A. brand transfers
B. brand modifications
C. brand banks
D. brand hierarchies
E. brand extensions
Answer: E
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According to the findings of the GLOBE project, the assertiveness dimension represents the extent to which a society values
A. power distance and sharing. B. in-group collectivism and loyalty. C. confrontation and competitiveness. D. performance improvement and excellence. E. altruism and caring.
In ________ retailing, salespeople are ready to assist in every phase of the "locate-compare-select" process
A) self-service B) self-selection C) full-service D) limited service E) limited-selection
On October 1, 2018, Natural Company purchased a patent for $100,000 cash. Although the patent gives legal protection for 20 years, it is expected to be used for only eight years. Journalize the purchase of the patent. Omit explanation.
What will be an ideal response?
To increase profitability, top management of a national retailer needs to decide if it will close several stores. Management knows that by closing the locations, it will save the company millions of dollars and benefit many stockholder groups and individuals. The benefits of closing the stores outweigh the benefits of keeping them open. Keeping the stores open would be advantageous for many fewer people than closing the stores. This logic is an example of the ___ approach to deciding ethical dilemmas.
A. individual B. majority C. utilitarian D. justice E. moral-rights