If you do not know how much your readers know about a topic, gear the amount of detail in your message to the needs of the secondary audience
Indicate whether the statement is true or false
False
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A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. The company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet. This is an example of a ______.
A. new line-extension product B. discontinuous innovation C. repositioned product D. new and improved product
A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product. This is known as _____
a. the multiplier effect b. reciprocity c. the conversion rate d. frequency
What are the complexities of international benefits programmes above-and-beyond those associated with international compensation?
What will be an ideal response?
Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by
A. distribution intensity. B. product user. C. product demographics. D. cultural symbols. E. product class.