A press conference is a dangerous activity and should be used sparingly because it is easy to lose control of the message
Indicate whether this statement is true or false.
TRUE
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Describe how culture led to ethical lapses at Enron.
What will be an ideal response?
All of the following are ethical concerns of persuasive speaking EXCEPT
a. ethics are complex and many time decisions do not have easy answers. b. speakers should focus on both the ends and the means of the persuasive messages. c. speakers should think of the consequences of their presentation in regards to whom they might help or hurt as a result. d. speakers should hide or gloss over information that might reduce the persuasiveness of their speech.
The word count for a 30-second radio commercial is approximately:
a. 100-120 words b. 60-75 words c. 80-100 words d. 120-150 words
What assumptions are embedded in magic bullet theory and hypodermic needle theory?
What will be an ideal response?