A(n) _____ brand is one owned by the wholesaler or retailer.
A. intermediate
B. private
C. generic
D. corporate
E. primary
Answer: B
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________ refers to the means by which firms attempt to inform, persuade, and remind consumers–directly or indirectly–about the products and brands they sell
A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning
Which of the following is an example of a variable cost for a manufacturing firm?
A. The cost of factory supervision. B. The cost of rent on the factory. C. The cost of raw materials. D. The cost of depreciation on equipment.
A firm plans to spend $50,000 on the development of a new product. Using the NPV formula with an IRR of 9% yields $65,651. An IRR of 10% yields $55,980, and an IRR of 11% yields $50,000. What is the estimated IRR of this new product development?
a. 9% b. 10% c. 11% d. Cannot be determined from the information given
A corporate recycling program takes obsolete models and reuses some basic components in the next generation of products is an example of:
A) reverse logistics and environmental responsibility. B) social responsibility and ethics. C) financial responsibility. D) reverse logistics.