The ________ states that participants in an industry-wide patent pool must grant reasonable access to the pool to any firm wishing to compete so that no firm will be disadvantaged
A. indemnification clause
B. bottleneck principle
C. maintenance of value clause
D. country of origin principle
B
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In which of the following ways of creating a new company, brand, or subbrand name, the names are derived from the basic benefit provided by the product?
A) evocative names B) experiential names C) functional names D) invented names E) realistic names
Companies employing the diversification growth strategy grow by ________
A) marketing new products to existing markets B) marketing new products to new customers C) marketing existing products to existing markets in new ways D) marketing existing products to new markets
Buyback programs are used to prevent stock options and the new shares resulting from the exercise of options from diluting stock prices and earnings per share
Indicate whether the statement is true or false
Which of the following statements is FALSE about good forecasts?
a. They should be easy to interpret so that users have confidence in the forecasts. b. The costs of preparing the forecasts should outweigh its benefits. c. Any deviations from actual demand should be small. d. They should be available within a reasonable timeframe.