Which impression management strategy is illustrated in the following example?"Agrees with others, gives compliments, and does favors for other people."
a. ingratiation
b. self-promotion
c. exemplification
d. supplication
e. intimidation
a
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Fineman Associates Public Relations of San Francisco has become well-known for
A) becoming the world's largest public relations agency B) compiling a list of the year's worst public relations disasters C) winning the most public relations awards in history D) paying the highest salaries among public relations agencies E) presenting the Fineman Cup for Public Relations Excellence
A ________ doesn't scan the Internet as broadly as general search engines do but rather looks only for research that has been published in books, academic journals, and other periodicals.
A. general search engine B. news search engine C. research search engine D. specific search engine
Answer the following statement(s) true (T) or false (F)
1.An ad does not have to be seen or heard for it to be effective. 2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser. 3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. 4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense. 5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.
It would be rude for a speaker to rearrange the room or furniture before speaking
Indicate whether the statement is true or false.