The Martinez Legal Firm (MLF) recently acquired a smaller competitor, Miller and Associates, which specializes in issues not previously covered by MLF, such as land use and intellectual property cases. Given the increase in the firm's size and complexity, it is likely that its internal transaction costs will

A. become external transaction costs.
B. increase.
C. decrease.
D. be eliminated.


Answer: B

Business

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Sean is a salesperson with exceptional cognitive and technical skills and limited human skills. As a result he excels in all of the following areas EXCEPT:

A. knowing how a product fits into a customer's business. B. working patiently with customers. C. solving product problems and issues. D. creating organized sales presentations. E. using creative techniques for selling products.

Business

The _______ entails all aspects of a customer firm's encounter with a supplier firm. Ideally, the TCE should be a positive, seamless, and memorable interaction that matches the customer firm's purchasing requirements and preferences

a. total customer experience (TCE) b. business channel management c. fulfillment management d. value-added management

Business

The earnings of a not-for-profit corporation are distributed among its members

Indicate whether the statement is true or false

Business

The practice of measuring, managing, and analyzing market performance is referred to as marketing analytics.

Answer the following statement true (T) or false (F)

Business