What types of public-relations tools can organizations use?
What will be an ideal response?
Publicity, communication in news-story format about an organization, its products, or both, is transmitted through a mass medium. Another tool, the news release, is usually a one-page write-up provided by an organization and provided to the media as a form of publicity. A feature article is more extensive and is usually written for inclusion in a particular publication. A captioned photograph, another tool, is a picture accompanied by a brief explanation of what is new or improved about the product.
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If the salesperson finds his prospect is in a bad or hostile mood, he should not attempt to close.
Answer the following statement true (T) or false (F)
A wholesale salesperson would sell designer clothing to a department store which in turn would resell the items to individual customers.
Answer the following statement true (T) or false (F)
Which of the following is a provision under the Drug-Free Workplace Act?
A) It requires employers who receive federal aid to develop an antidrug policy for employees. B) It requires employers who do business of $10,000 or more with the federal government to provide drug-free awareness programs for employees. C) It requires employers who receive aid from nonprofit corporations to make employees aware of assistance programs for those with drug problems. D) It requires employers who do business of $10,000 or more with the state government to warn employees of penalties for violating the company's drug-free policies.
In business practice, salesperson evaluation measures can be objective or subjective.
Answer the following statement true (T) or false (F)