Different meanings that colors have in various cultures include
A. green is negative in Arab cultures.
B. black is hopeful in the Northeast U.S.
C. blue is warm and feminine in the Netherlands.
D. red is calming in Japan.
Answer: C
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Which of the following costs usually would not be included in the inventory cost?
a. Storage costs b. Related tariffs c. Invoice price less purchases discounts d. Insurance on goods in transit
Nile Inc. is one of the leading shoe manufacturing companies in Baltoni. It manufactures canvas shoes that are quite similar to those produced by other brands
The management of the company has decided to adopt a product/service differentiation competitive strategy. What is Nile Inc. likely to do in this scenario? a. Offer their products at discounted rates and make the cost of their products lower than those of their competitors. b. Produce aerobic, tennis, and baseball shoes that have specialized features. c. Advertise their products through more media outlets than it previously did. d. Start selling products to markets outside Baltonia.
Determining a target market is not a prerequisite to creating the retailing mix
Indicate whether the statement is true or false a. True b. False
The essence of a broad differentiation strategy is to
A. incorporate a greater number of differentiating features into its product/service than rivals. B. outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes. C. appeal to the high-end part of the market and concentrate on providing a top-of-the-line product to consumers. D. offer unique product attributes in ways that are valuable and appealing and that buyers consider the cost worth it. E. lower buyer switching costs.