An authorized agent signing an instrument will not be liable on the instrument if the agent discloses on the paper either the identity of the principal or the fact that the agent has signed in a representative capacity
Indicate whether the statement is true or false
False
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When the cheerleading squad went to a weeklong cheer camp during their school’s spring break, most of the squad took their textbooks and note with them, knowing there would be a midterm exam when they returned to campus. Tariq was confident that he would have plenty of time to study when the squad returned from the trip and he did not take along his study materials. When the exam results were known, Tariq was very unhappy with his poor performance on the exam. When asked by others on the squad why her did so poorly, he immediately blamed the professor and all the ”trick” questions on that exam for his own poor grade. Tariq was applying which of the following to the situation?
A. standpoint theory B. schemata C. stereotypes D. the self-serving bias
In marketing, advertisements or salespeople can activate a consumer's purchase decision process by
A. creating a sense of fear or guilt. B. manipulating a customer's want into a need. C. shifting the consumer's focus from internal search to external search. D. showing the shortcomings of competing (or currently owned) products. E. promising product attributes that exceed the actual product potential.
When the size and purchasing power of a target segment can be determined, the segment is ________
A) measurable B) accessible C) substantial D) differentiable E) profitable
Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car
Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here? A) gender segmentation B) income segmentation C) benefit segmentation D) geographic segmentation E) age and life-cycle segmentation