Defend or refute: Servant leadership should be conceptualized as a behavior rather than a trait.
What will be an ideal response?
If conceptualized as a behavior, servant leadership can be learned and is available to everyone. Liden et al.'s research identifies seven specific behaviors that individuals can develop to become servant leaders. If conceptualized as a trait, servant leadership appears to be reserved for only a special few who exhibit this trait. A trait perspective lends credence to those who argue that certain people are “called” to be leaders.
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Cross-sectional analysis is most closely associated with
A) Common-size analysis B) Time-series analysis C) Intracompany comparisons D) Intercompany comparisons
A(n) ________ is a storeless retailer serving a specific clientele–usually employees of large organizations–who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list
A) direct-selling vendor B) direct marketing vendor C) buying service D) automatic vendor E) corporate retailer
A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of products
Many companies subscribe to the bureau's report publication to learn of the findings of these surveys. This information can be classified as ________. A) primary data B) secondary data C) mined data D) experimental data E) cross-tabulated data
In a distributed promotion effort, _____
a. reach is stressed over frequency b. salesmanship is stressed c. advertising, personal selling, public relations, and sales promotion are coordinated d. retailers promote throughout the year