A study that collects data a one point in time is called a
a. Cross-sectional study
b. Trend study
c. Panel study
d. Cohort study
Answer a
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Hundley's analysis of the discourse of excessive beer drinking in Cheers concludes
a. that over its eleven seasons, Cheers presented excessive beer drinking as a normal, natural everyday activity. b. that the series used humor, camaraderie, and detoxification to naturalize beer consumption. c. that the series contrasted natural, harmless beer drinking with harmful consequences of consuming wine and mixed drinks. d. that the series showed beer drinking as a sign of acceptance into the "boys club." e. All of the above.
In the study of time, the social clock
A) determines whether in your culture you are comfortable scheduling more than one thing at the same time. B) determines within a culture when the right time is for accomplishing a number of transitional events such as marrying. C) has you pay particular reverence for the past. D) determines how many minutes you may be late for an event and be socially acceptable.
Answer the following statement(s) true (T) or false (F)
1. Retail advertising is the majority of advertising dollars in magazines. 2. Retail advertising focuses on price (such as “best price now"!). 3. Retail advertising should use features over benefits. 4. Local newspaper ads are more like retail ads than magazine ads. 5. Magazine advertising includes brochures, catalogs, and trade show handouts.
In his hospitality and tourism course, Henry and his study group are charged with doing an ad campaign on a destination of their choosing. Henry suggests that they think about a destination in a colder climate, as he is sure that the rest of the groups will choose tropical locations. Hannah, another group member, is reminded of Canada's Hôtel de Glace, a hotel made entirely of ice and snow. The group loves the creative and unusual idea that came from ________ during brainstorming.
A. not criticizing B. encouraging creativity C. focusing on quantity D. piggybacking