In the stockholders' equity section of a corporation's balance sheet, preferred stock is listed before common stock because of its preferred claim to dividends and/or assets
a. True
b. False
Indicate whether the statement is true or false
True
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Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the ________ aspect of the 4E framework of social media marketing.
A. experience B. engage C. excite D. educate E. energize
The ____________________ toolbar displays at the left side of the Publisher screen and is used to insert text boxes, pictures, tables, and other items
Fill in the blank(s) with correct word
When getting information for marketing decisions, the marketing manager
A. may need to rely on his or her own instincts to make some decisions. B. should have access to ongoing information about business performance. C. may use both internal and external sources of information. D. may need to make some decisions based on incomplete information. E. All these answers are correct.
Which of the following statements is true of knowledge management?
A. Social media hinders knowledge management. B. It should be a central focus of training design. C. It involves acquiring knowledge, studying problems, attending training, and using technology only within work. D. Creating communities of practice and using "after-action reviews" at the end of each project facilitates knowledge management.