Indicators of a "bust-out" include:
a. the size of orders placed on credit suddenly decrease.
b. the company's address is in a well-known commercial district of the city to boost its perceived legitimacy.
c. customers have a history of buying goods at unreasonably high prices.
d. a sudden change is made in the company's management.
d
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If the mortgage-tilt problem does not exist in an economy, it implies that the _____ rate in the economy is zero percent.
A. inflation B. unemployment C. interest D. average tax
In the context of the attitude curve in response to change, which of the following is a characteristic of the denial phase?
A. There is recognition that something must be done. B. Security and other needs are threatened, so overt defenses are employed. C. Dedication continues until a new change occurs. D. Unpleasant thoughts are ignored or dismissed in favor of more satisfying thoughts.
Strong brands can reduce marketing costs. How do they accomplish that?
What will be an ideal response?
Zack Pride is an experienced salesperson who has worked for the same company for 20 years. When he is informed that he must attend a training seminar the following Tuesday, he believes it will most likely be about
A. the company. B. his customers' companies. C. basic selling methods. D. new-product information. E. prospecting.