A license to operate an individually owned business as if it were part of a chain of outlets or stores is called a:
a. franchise
b. joint venture
c. syndicate
d. SBDC
e. MESBIC
a. franchise
You might also like to view...
One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment.
Answer the following statement true (T) or false (F)
Which component of the marketing research process determines the consumer population that a company will study?
A) the research design B) the sampling method C) the research objective D) the collection method E) the sampling design
Filmin Inc. has decided to increase the production of its printers. Filmin does not conduct market research before making its marketing decisions
To ensure profits for the company, Filmin has instructed its marketing force to aggressively advertise and promote its printers. The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used. After increasing production of printers, the company plans to reduce the prices of the printers to encourage customers to buy them. Filmin appears to have a _____ orientation. a. task b. production c. sales d. customer
Trade discounts are usually deductions from the total amount of the invoice
Indicate whether the statement is true or false