A team that helps others in the organization by providing a service that is key to goal accomplishment will gain power. This is an example of:
a. centrality
b. organicity
c. coping with uncertainty
d. boundary spanning
a. centrality
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Rajesh is an expert on gene splicing, and he has been asked to give a talk to some undergraduate communication students. His talk is filled with complicated technical jargon that the audience won’t be familiar with. Rajesh is setting up the possibility that ______.
a. his audience will perceive him as biased b. his audience will fail to focus on the message c. his audience will judge him too soon d. his audience will not perceive him as credible
Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?
A) attention-interest-desire-action B) awareness-interest-evaluation-trial-adoption C) awareness-knowledge-liking-preference-conviction-purchase D) exposure-reception-cognitive response-attitude-intention-behavior E) knowledge-persuasion-decision-implementation-confirmation
Identify and give the basic characteristics of each of the following specialized types of corporations
a. Professional corporations b. Public corporations c. Nonprofit corporations
What is one method sales managers use to balance territorial workloads and earning potential?
A. Compare current sales with previous sales B. Use a combination compensation plan C. Pay salespeople with larger territories higher commissions D. Assign salespeople the same-sized territories E. Use differential commission rates