According to the authors, many people are unsuccessful in sales because they do not have the ability to put their own needs before anyone else's interests.
Answer the following statement true (T) or false (F)
False
The fact is many people do not make it in sales because they do not have the ability to put someone's interests before their own needs for money, power, and influence. All they want to do is make the sale and move on to the next conquest.
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In addition to training employees in ethics, one of the more challenging aspects of ethics training workshops is assessing the success of the workshop itself. Briefly describe how a facilitator or HR department might go about assessing the success of a workshop both immediately after it is finished and again six months or a year later.
What will be an ideal response?
Citizen marketers, according to Ben McConnel and Jackie Huba,
A) are comprised of one homogeneous group of ordinary people. B) can be divided into four distinct categories. C) are each unique individuals and therefore cannot be categorized. D) can be broken down according to conventional demographic traits. E) can be divided into industry professionals and celebrities.
Which of the following undermines the differentiating functionality of an electronic product?
A) an appeal to greater segments of the market due to the differentiating functionality B) an improvement in features appreciated by a very small niche segment C) a slightly higher price over undifferentiated competing products D) a greater differentiation perceived by customers compared to that intended by the manufacturer
Percentage of customers complaining during transactions is what type of customer service performance measure?
a. Non-transaction b. Transaction c. Pre-transaction d. Post-transaction