When thinking about a speaker’s previous point rather than what is currently being

said, we are engaging in

a. giving all topics a fair hearing.
b. making mental summaries.
c. being swayed easily by the delivery and style
d. distracting the speaker.


Answer: b

Communication & Mass Media

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You want to see if fear appeals in an anti-smoking announcement reduce young people's likelihood to start smoking. You create two ads, one with fear appeals and one without, and measure likelihood to smoke, to see if it changes

Likelihood to smoke, in this case, is the a. Dependent variable b. Operational variable c. Independent variable d. Control variable

Communication & Mass Media

__________ tell the audience where they are in a speaker's message

Fill in the blanks with correct word

Communication & Mass Media

Women dominate employment in the public relations field

Indicate whether the statement is true or false.

Communication & Mass Media

As audience members, if we prefer to listen to complex information that is interspersed with facts and details, we are

a. critical listeners. b. action-oriented listeners. c. analytical listeners. d. task-oriented listeners.

Communication & Mass Media