When thinking about a speaker’s previous point rather than what is currently being
said, we are engaging in
a. giving all topics a fair hearing.
b. making mental summaries.
c. being swayed easily by the delivery and style
d. distracting the speaker.
Answer: b
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You want to see if fear appeals in an anti-smoking announcement reduce young people's likelihood to start smoking. You create two ads, one with fear appeals and one without, and measure likelihood to smoke, to see if it changes
Likelihood to smoke, in this case, is the a. Dependent variable b. Operational variable c. Independent variable d. Control variable
__________ tell the audience where they are in a speaker's message
Fill in the blanks with correct word
Women dominate employment in the public relations field
Indicate whether the statement is true or false.
As audience members, if we prefer to listen to complex information that is interspersed with facts and details, we are
a. critical listeners. b. action-oriented listeners. c. analytical listeners. d. task-oriented listeners.