Which of the following is NOT a component of the umbrella term "premium television"?

a. MMDS
b. Pay-cable
c. Pay-per-view
d. Video-on-demand
e. SVoD


a

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The type of evidence you choose should suit you, the audience, forum, subject, and situation. 2. Testimony is a superior form of evidence than statistics. 3. It is more productive to use a single type of support than to utilize a variety of support types when making a case. 4. Examples are often metaphorical parables that have the benefit of making the audience think abstractly about a concept. 5. Personal examples tell the audience something about the speaker and have the benefit of highlighting the speaker’s experience with the topic under discussion.

Communication & Mass Media

Karen knows that a good leader makes an effort to establish positive attitudes among employees and toward the tasks at hand. This feature of a transformational leader is called ______.

A. inspirational motivation B. idealized influence C. individualized consideration D. intellectual stimulation

Communication & Mass Media

According to the agenda-setting theory, which of the following plays a key role in shaping public opinion?

a. corporations b. news media c. PR professionals d. government officials

Communication & Mass Media

When you examine your audience, you are using the data sampling audience analysis method.

a. true b. false

Communication & Mass Media