Which of the following is NOT a component of the umbrella term "premium television"?
a. MMDS
b. Pay-cable
c. Pay-per-view
d. Video-on-demand
e. SVoD
a
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Answer the following statements true (T) or false (F)
1. The type of evidence you choose should suit you, the audience, forum, subject, and situation. 2. Testimony is a superior form of evidence than statistics. 3. It is more productive to use a single type of support than to utilize a variety of support types when making a case. 4. Examples are often metaphorical parables that have the benefit of making the audience think abstractly about a concept. 5. Personal examples tell the audience something about the speaker and have the benefit of highlighting the speaker’s experience with the topic under discussion.
Karen knows that a good leader makes an effort to establish positive attitudes among employees and toward the tasks at hand. This feature of a transformational leader is called ______.
A. inspirational motivation B. idealized influence C. individualized consideration D. intellectual stimulation
According to the agenda-setting theory, which of the following plays a key role in shaping public opinion?
a. corporations b. news media c. PR professionals d. government officials
When you examine your audience, you are using the data sampling audience analysis method.
a. true b. false