Which of the following statements about a business plan is true?
a. It is the entrepreneur's road map for profits.
b. It is the minimum document required by any financial source.
c. It allows the entrepreneur to avoid pitfalls in starting a new venture.
d. It describes the entrepreneur's ideas and thoughts.
ANSWER: b
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Mini-Case Question. Since many of Vincent & Rankine's consumer products are products used every day to satisfy customer needs, the company advertises frequently
However, the cost of advertising has increased dramatically over the years and V&R is concerned about the potential for copy wear-out and customer irritation due to overexposure. The company decides to address this situation by using alternating exposure periods. The firm advertises its products over a 4-week exposure, and runs its advertisements in alternating 4-week periods. In this example, Vincent & Rankine uses which of the following strategies? A) a heavy-up message frequency strategy B) a pulsing message frequency strategy C) a pull communication strategy D) a push communication strategy E) a diversification strategy
Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promoting the new product through in-store merchandising, retailer incentives, events, and sponsorships, in addition to traditional advertising
What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.
Explain the outcomes in an organization when trust is high in the workplace and then when it is low in the workplace.
What will be an ideal response?
The employment-at-will doctrine states that either employees or their employers may terminate the employment relationship for any reason.
Answer the following statement true (T) or false (F)